Advertising is a form of promotion for goods and services, including medication. Food and Drug Monitoring Agency (BPOM) rate, saai is still commonly found drug advertisements that do not comply with the regulations.
Deputy for Therapeutic Products Oversight and Drug A. Retno Tyas Utami said, although the ad aims to boost sales, but the information conveyed in advertising to consumers must be objective, complete and not misleading, in accordance with the specifications of the drug.
“There should be no cover-up information or exaggerated,” he said in a talk show BPOM Friend Mother entitled ‘Drug Ads; Between Education and Business “on Thursday (03/07/2013) in Jakarta.
Retno explains, drug advertising should provide a clear description of the drug benefit and do not include the term ‘and others’.
“It should be clear what benefit. Term ‘etc.’ can be misunderstood by the consumer,” he said.
Drug ads must also provide complete information of the effects of the drug. “Not only is that good information, but also the side effects that may exist,” said Retno.
He also said that advertising must not mislead consumers by providing redundant information and take advantage of public concern. Ads need to be responsible to explain the benefits of the drug and do not include non-benefits.
With so many drug ads that do not meet the rules, consumers who need to be more intelligent, cautious and selective in choosing a medication.
To be selective in choosing a medication, Retno advise people not to easily believe the advertising that sounds exaggerated and misleading. Consumers also need to be aware of medications that are sold at a much cheaper price.
In addition, also be aware of the excessive drug ads with testimonials and a health guarantee. Make it a habit to always check the packaging also medicine, make sure the name and address of the produce industry.